Quảng Cáo Google Display Network là gì?
Quảng Cáo Google Display Network (hay còn gọi là GDN) là phương thức quảng cáo googlebạn sử dụng banner, văn bản để quảng bá thương hiệu của mình. Giải pháp quảng cáo này giúp bạn quảng bá hình ảnh sản phẩm của mình trên nhiều website khác nhau được đăng kí với Google như Youtube, Zing, Gmail, Blogger,…
Lĩnh vực quảng cáo GDN phủ rộng khắp trên nhiều lĩnh vực khác nhau và vùng miền địa lý khác nhau, độ tuổi khác nhau,….như Kinh tế, Giải trí, Chia sẻ Video, Thể thao,… Quảng cáo của bạn đồng thời xuất hiện trên các website khác nhau đồng thời.
Tại sao doanh nghiệp nên lựa chọn quảng cáo Google Display Network
-Khả năng nhắm mục tiêu khách hàng theo chủ đề: Tấc cả các website nằm trong mạng hiển thị của Google sẽ đều nằm trong một hoặc nhiều chủ đề khác nhau. Bằng cách lựa chọn chủ đề để quảng cáo xuất hiện, doanh nghiệp sẽ nhắm được những khách hàng có khả năng với sản phẩm của mình nhất. Chiến dịch quảng cáo Google Display Network của doanh nghiệp chắc chắn sẽ thành công tốt đẹp nếu mẫu quảng cáo truyền tải được đúng thông điệp, đáp ứng được nhu cầu của khách hàng đồng thời tiếp cận chính xác đối tượng khách hàng tiềm năng
-Khả năng nhắm mục tiêu khách hàng theo chủ đề: Tấc cả các website nằm trong mạng hiển thị của Google sẽ đều nằm trong một hoặc nhiều chủ đề khác nhau. Bằng cách lựa chọn chủ đề để quảng cáo xuất hiện, doanh nghiệp sẽ nhắm được những khách hàng có khả năng với sản phẩm của mình nhất. Chiến dịch quảng cáo Google Display Network của doanh nghiệp chắc chắn sẽ thành công tốt đẹp nếu mẫu quảng cáo truyền tải được đúng thông điệp, đáp ứng được nhu cầu của khách hàng đồng thời tiếp cận chính xác đối tượng khách hàng tiềm năng
Tiếp thị lại khách hàng
Doanh nghiệp cài đặt code remarketing vào website của mình để đo lường hành động của khách hàng trên website, sau đó bạn sẽ chọn danh sách khách hàng tiềm năm và GND sẽ hiển thị lại với khách hàng tại mọi website thuộc mạng nội dung của Google. Nhờ cách đó mà Google Display Network thu hút khách hàng tiềm năng cao hơn cách hiển thị quảng cáo thông thường.
Các dạng hiển thị quảng cáo của Google Display Network
1.QC Hiện thị dạng văn bản
2.Quảng cáo hiển thị Banner
3.Quảng cáo hiển thị Flash
4.Quảng cáo hiển thị Video
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